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ProcureCulture
Field Note 004

Issue 001 · Flower Expo Illinois 2026

CRONJA · Purple Tape Runtz · 1.5g rosin-infused glass-tip pre-roll

The burn was the proof

A culture-first brand with a product that backed it up.

By John Hirsch · · Issue 001

Field Note 004, CRONJA: the spread as it appears in Issue 001
As it appears in Issue 001, The Retail Buyer’s Field Guide

CRONJA was set up in the outdoor area when I ran into Tim Campbell from Atomic Acres. He immediately handed me the Purple Tape Runtz rosin pre-roll and told me to light it up. He was excited about it. After a few pulls, I understood why.

ZKZ x Gelato 33. The 1.5g joint pairs 1.2g of whole flower with 0.3g of solventless live rosin and a glass tip. The profile moves through ripe berries, tropical fruit, citrus, sweet candy and creamy vanilla, with soft earth, herbal spice and subtle fuel underneath.

It burned perfectly from start to finish. The glass tip gave it a clean draw, the flavor stayed present, and the rosin infusion added weight without turning the joint into a mess. By the end, I was pretty medicated and still thinking about how clean the whole experience was.

“One of the best pre-rolls I smoked at Flower Expo.”

I also had a great conversation with Tim and Bryant Bowens, CRONJA’s CEO and Co-Founder, about what they have in store this year. The brand clearly has a point of view, but what stood out to me was that the product delivered. I’m looking forward to seeing CRONJA grow in Illinois.

— John Hirsch · @ProcureCulture

For adults 21+. Personal experience, not medical advice. Cannabis laws vary by location.